In a groundbreaking move that’s shaking up the streaming world, Félix “xQc” Lengyel, one of Twitch’s most popular streamers for the past five years, has announced his decision to also stream on rival platform Kick. This move is part of a two-year, non-exclusive contract that’s being hailed as the largest streaming deal in history, according to a report by Forbes published on Friday (16 June 2023).
xQc expressed his excitement about the opportunities this move presents, stating, “Kick is allowing me to try and do things I haven’t been able to before.” He further added that after speaking to Kick and its team, the choice to expand his streaming presence to include Kick was “obvious.”
Forbes says that this deal marks a significant development in the streaming industry, which had seen a lull in major streaming deals since Microsoft’s Mixer platform shut down. However, Kick’s entry into the market as a viable competitor to Twitch and YouTube has reignited the race to secure top talent.
Kick, which launched just a few months ago, has positioned itself as a more creator-friendly platform, offering higher revenue splits with streamers and promising them a say in the platform’s direction. However, its association with a crypto-based casino (stake.com) has raised some eyebrows.
Ed Craven, CEO of Kick, expressed his excitement about xQc joining their platform, stating:
“This is a chance for him to truly reinvent himself in an environment where he is treated as an adult and recognized for his creative currency.“
While Kick still has a long way to go before it can truly challenge Twitch, its cash injection is certainly not going to be a bad thing for streamers. The higher revenue split could also give smaller streamers an opportunity to continue to stream full-time, especially given Twitch’s reduced payouts.
Despite this new deal, xQc has confirmed that he will continue to stream on Twitch, splitting his time between the two platforms. This non-exclusive arrangement allows him to maintain his strong presence on Twitch while exploring new opportunities on Kick.
Per a report by The New York Times (NYT), xQc is signing a two-year, roughly $70 million contract, but with incentives, the deal could be worth up to $100 million, according to xQc’s agent Ryan Morrison.
“This is more than most professional athletes and megastars. This is one of the highest deals in entertainment, period.“