Linda Yaccarino, who assumed the role of CEO at Twitter last month, has made her first significant public remarks, according to a CNBC report published on June 12, 2023. Echoing the sentiments of Twitter’s owner, Elon Musk, Yaccarino used her inaugural tweet thread to stress the platform’s commitment to freedom of speech.
Before joining Twitter, Yaccarino held the position of global advertising chief at NBCUniversal, the parent company of CNBC. In her initial tweets as CEO, she outlined Twitter’s mission to evolve into the world’s most reliable source of real-time information and a universal forum for communication.
Yaccarino highlighted the importance of an open and unfiltered exchange of information for societal progress. This stance aligns with Musk’s controversial decision to reinstate several accounts previously banned for violating Twitter’s rules under its former leadership.
However, Yaccarino refrained from commenting on specific issues or accounts. She also did not address the various challenges that have emerged since Musk’s acquisition of the platform. These include a decrease in posting frequency among Twitter’s most active users, as revealed by a recent Pew Research Center survey.
One of the immediate tasks facing Yaccarino is to stabilize Twitter’s advertising business. Numerous companies have suspended their ad campaigns on Twitter due to concerns about the proliferation of hate speech and offensive content. This issue was further complicated by the abrupt departure of several senior Twitter executives responsible for brand safety in early June.
Despite these hurdles, Yaccarino expressed a positive outlook for Twitter’s future. She wrote about the opportunity to foster new partnerships, amplify new voices, and collaboratively build something that could change the world.
Hello Twitter.— Linda Yaccarino (@lindayacc) June 12, 2023
People keep asking me: Why Twitter?
So, I’ll tell you. 👇