ChatGPT Gets Smarter: Microsoft Bing to Power Search Experience

Microsoft is integrating Bing Search into OpenAI’s ChatGPT, bringing the full strength of its search technology to the platform.

The AI-powered Bing and Edge, Microsoft’s latest advancements, were unveiled just over a hundred days ago. Now, in a blog post by the Microsoft Bing team dated May 23, 2023, Microsoft is already taking a significant step forward. It announced the integration of Bing Search into OpenAI’s ChatGPT, marking a significant stride in AI communications.

ChatGPT, OpenAI’s language model, will now offer a world-class search experience to its users. This integration of Bing Search signifies that ChatGPT’s answers will be directly grounded in search and web data, bringing a depth of knowledge and immediacy of responses unprecedented in the AI chat platform space.

Subscribers of ChatGPT Plus (at least those living in the U.S.) can start to enjoy this advanced search experience from today. In the near future, free users can also access this integration through a soon-to-be-released enabling plugin.

Microsoft and OpenAI’s partnership considerably focuses on enhancing and fostering growth in the AI plugins ecosystem. This commitment includes a common plugin platform aimed at promoting interoperability across multiple interfaces. It spans consumer and business surfaces, encompassing ChatGPT, Bing, Dynamics 365 Copilot, Microsoft 365 Copilot, and the newly announced Windows Copilot.

Under the umbrella of this shared plugin platform, Bing is expanding its support for plugins. The company welcomes several new plugin partners into the Bing ecosystem, including big names like Expedia, Instacart, Kayak, Klarna, Redfin, TripAdvisor, and Zillow. These plugins will be integrated directly into the chat interface on both desktop and mobile, enhancing Bing’s capabilities and making user interactions more personalized and immersive.

For instance, the plugin from Expedia will support conversational trip planning, providing users a seamless travel arrangement experience. With Instacart’s integration, users will be able to translate a Bing-assisted dinner menu into a shopping list and order delivery of the necessary ingredients from their preferred grocery retailers. Klarna will offer a highly personalized shopping experience, while Redfin’s plugin will help users find ideal home listings based on their specific descriptions.

Microsoft is not stopping at enhancing Bing’s user experience. The company is expanding the integration of Bing Chat across Microsoft’s copilots. This comprehensive integration is set to bring the power of Bing Chat more robustly to Windows 11 via the Windows Copilot. The synergy of Windows Copilot with Bing Chat, along with the shared plugin platform, will enhance applications on Windows, providing users with personalized answers and relevant suggestions and facilitating quick actions. This collaborative effort is expected to revolutionize the chat experience for Microsoft’s users, making interactions more interactive and seamless.

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