Adobe Aiming to Bring Its AI-Powered Art Generator ‘Firefly’ to Enterprise Users

Adobe, a global leader in digital media solutions, announced today its intention to bring its AI-powered image generator, Firefly, to enterprise customers. According to a report by TechCrunch, this move will allow businesses to customize the model with their own branded assets, thereby enhancing their creative capabilities.

Launched in beta on March 21, Adobe Firefly has been a huge success, with users generating over 200 million images since then. The tool is designed to generate images based on user descriptions. It has been trained on a vast array of professional-grade, licensed images from Adobe Stock and openly licensed and public domain content.

On May 10, Adobe announced the integration of Firefly with Google’s Bard, an experimental conversational AI service. This integration, set to take place in the coming months, will allow Bard users to describe their creative vision in their own words, and Firefly will generate the corresponding images directly within Bard. Users can then further refine these images using Adobe Express, a comprehensive content creation app.

Adobe’s Firefly stands out from other generative AI tools due to its ability to produce commercially safe images. It’s trained on images from Adobe’s stock imagery marketplace, which means it has the rights to all of these images and doesn’t have to scrape the web to gather them, avoiding potential copyright issues. In the enterprise context, being commercially safe will likely trump flexibility. Adobe is willing to bet on this and will indemnify businesses that use Firefly-generated images.

According to Adobe’s press release, which was issued earlier today, Firefly for Enterprise is “designed to address the surging demand of digital content at scale and help enterprises streamline and accelerate content creation while optimizing costs.” Adobe says “the new company-wide offering enables every employee across an organization, at any creative skill level, to use Firefly to generate beautiful, on-brand, ready-to-share content that can be seamlessly edited in Express or Creative Cloud.”

Adobe went on to say:

As part of this new offering, users will be able to access Firefly through the standalone Firefly application, Adobe Express and Creative Cloud, and Adobe plans to enable businesses to be able to custom train Firefly with their own branded assets, embedding the power of Firefly into their own ecosystem and generating content in the brand’s unique style and brand language using APIs to increase automation.

Firefly is designed to be safe for commercial use and enterprises also have the opportunity to obtain an IP indemnity from Adobe for content generated by certain Firefly-powered workflows allowing them to deploy it across their organization with confidence. Hundreds of brands including Dentsu, IBM and Mattel are already working with Adobe to explore how Firefly can help drive efficiencies, reduce costs and accelerate their content supply chains.

Featured Image Credit: Adobe

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