On Thursday (June 8, 2023), Mark Zuckerberg, CEO of Meta, offered his perspective on Apple’s newly unveiled Vision Pro headset, underscoring the divergent paths the two tech giants are taking in the realm of immersive technology. His remarks were apparently made during a company-wide meeting and were first reported by Alex Heath, a deputy editor at The Verge.
Zuckerberg began by expressing his curiosity about Apple’s latest product, admitting he was eager to see what the tech giant had developed. He noted that while he hadn’t yet had the chance to experience the Vision Pro firsthand, his initial impressions suggested that Apple hadn’t introduced any revolutionary solutions that Meta’s teams hadn’t already explored.
He pointed out that Apple’s decision to opt for a higher resolution display, coupled with the technology needed to power it, resulted in a seven times more expensive product requiring a battery and a wire due to its high energy demands. He acknowledged that this design trade-off might make sense for the use cases Apple was targeting.
However, the crux of Zuckerberg’s comments centered on the contrasting visions of Meta and Apple. He emphasized that Meta’s approach to innovation is rooted in making products as accessible and affordable as possible, a principle he described as a core part of their mission. He contrasted this with Apple’s product demonstrations, which depicted a solitary individual sitting on a couch.
Zuckerberg stressed that Meta’s vision for the metaverse is fundamentally social, centered on fostering new ways of interaction and promoting a sense of closeness. He expressed optimism that Meta’s approach, despite the competition from Apple, holds significance and has the potential to succeed.
On June 5, 2023, we reported that Apple had finally unveiled its highly anticipated mixed-reality headset Vision Pro. This device marks Apple’s entry into the spatial computing arena and is designed to merge the digital and physical worlds, providing a unique interactive experience for users. The Vision Pro is controlled by intuitive inputs such as the user’s eyes, hands, and voice and is powered by the world’s first spatial operating system, visionOS.
Featured Image Credit: Apple