According to an article by Amazon’s Mary Beth Westmoreland, Vice President, Worldwide Selling Partner Experience, her firm has launched a generative AI tool aimed at simplifying the listing creation and management process for sellers.
Amazon states that this new AI tool will help sellers craft more detailed and engaging product descriptions, titles, and other listing details. The tool is designed to expedite the process of listing new products and enhance existing listings, which Amazon claims will assist customers in making more informed purchasing decisions.
Amazon acknowledges that creating compelling product titles, bullet points, and descriptions has traditionally required significant effort from sellers. To address this, Amazon is offering new generative AI capabilities that aim to simplify the process by reducing the number of steps needed to input specific product data. According to Amazon, these capabilities are built on large language models (LLMs), which are machine learning models trained on extensive data sets capable of recognizing, summarizing, translating, predicting, and generating text.
To use the tool, sellers only need to provide a brief product description, and Amazon claims the AI will generate high-quality content for review. Sellers can either refine this content or directly submit the automatically generated information to the Amazon catalog. Amazon mentions that this will enable sellers to create high-quality listings with less effort and provide customers with more complete, consistent, and engaging product information.
Within Amazon’s Seller Central, the tool allows sellers to input a brief product description, after which Amazon says it will generate listing content for review. The generated content can also be edited by the user, offering flexibility in the listing process.
Amazon has traditionally used machine learning and deep learning technologies to extract and enrich product information. Robert Tekiela, vice president of Amazon Selection and Catalog Systems, shared that the new generative AI models can infer, improve, and enrich product knowledge at an unprecedented scale.
Amazon also claims that the new AI tool not only saves sellers time but also enhances customers’ shopping experience by providing more complete product information.
Featured Image via Amazon
